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Hands in the Clay: Why the Best Production Designers Are Going Analog in a Digital World

Hands in the Clay: Why the Best Production Designers Are Going Analog in a Digital World

In an era dominated by CAD software and virtual pre-visualization tools, a growing number of production designers are reaching for something far more primal — clay, foam, and their own two hands. We dig into why tactile prototyping is making a serious comeback on big-budget productions, and what it means for the future of set design in streaming and film.